In this fast-paced world that we all inhabit, graphic design trends are no different to other trends in the marketing sphere. Often, today’s hot new trend quickly becomes yesterday’s news.
But, even though graphic design trends are constantly updating and changing, there are some trends that never go out of style.
Graphic Design Trends
Graphic design has undergone something of a renaissance in recent times.
The days where design trends were shrouded in mystery are well and truly gone. Not only do we now know what works well and where, we also know why certain designs work better than others.
Now more than ever before, businesses need to make a bold statement with their designs.
From your website to your business cards, and all things in between, those designs need to be interesting, intricate and enticing. And, as well as all of that, they must make a statement in a very distinctive way.
Faced with such challenges, what exactly is a business to do?
The truth is, design trends come and go but some elements of design are simply timeless.
In this article, we’re sharing 7 awesome graphic design trends that won’t go out of style.
Ready for some inspiration?
Great! Let’s get right to it.
7 Graphic Design Trends That Won’t Go Out of Style
1. Minimalist Design
Take a quick look at some of the most popular brands in the world today and you’ll notice one feature they all have in common: Minimalist graphic design.
Think Apple, Instagram, Facebook, McDonald’s, etc. What have they all got in common?
They all use their graphic design to simplify their brand identity.
Minimalism as a feature of design is not only right on trend at the moment, it looks like it’s very much here to stay.
Because it communicates a clear purpose in a modern, concise style.
Keeping it simple is a superpower all on its own.
2. The Power of White Space
When we’re talking graphic design trends, there are very few features that speak more powerfully than white space.
Going hand in hand with the minimalism that many brands have embraced, white space is the new normal in graphic design.
And for good reason, too.
Marketing is challenging enough already, right? The last thing you want any of your promotional or branding material to have is clutter or noise.
And if your website is bursting with information and overloaded with images and text, one thing is certain: Instead of gaining leads, you are losing them.
Think of the Google homepage.
All that breathing room? There’s immense power in it.
3. Bold Colors
So, if minimalism and white space are graphic design trends that will be around for a long time, where do bold colors come into the equation?
Minimalist design and white space contribute to your message by taking away the unnecessary, needless clutter that can overwhelm it.
But, once the clutter is gone, your business has a message to deliver. What is the best way to communicate that message?
The latest graphic design trends are all displaying bold, audacious colors. Perhaps the best way to stay timeless with this trend is to is combine the old with the new.
While the entire message does not have to be communicated in safe, muted, neutral colors, infusing bright colors with the traditional colors of old will form the perfect balance.
4. Nostalgic Design
Sometimes it seems that the world is rushing so quickly forward that we haven’t got time to look back.
Not so in graphic design.
Rather, graphic design trends seem to have embraced an everlasting human desire: Our longing for the past.
The past has a power all of its own and our desire to relive it, or bring part of it with us is innate.
Nostalgic designs have an emotional pull that goes far beyond the surface, and in graphic design, evoking those cherished emotions is something that will never go out of fashion.
5. Visual Design
Graphic design trends of late have recognized an important feature of most successful branding efforts.
People are highly visual.
Yes, we love to read, but more than this, we love to see. We love to look. We love to be given an image to process.
Of course, this is intrinsic in human psychology so it is not going to change anytime soon, if ever.
As a result, whatever business you’re in, you’ll want to incorporate some powerful visual elements into your graphic designs.
6. Custom Images and Illustrations
For a while, it seemed that stock photography and stock graphics would take over the graphic design world.
But, with ever-increasing competition in every conceivable business niche, that trend is on a rapid decline.
Today, no business can afford to have a generic look and feel to their branding.
Custom illustrations and personalized imagery are the order of the day. And, with competition in most business markets only set to increase over the coming years, this trend is here to stay.
7. Varied Typography
Did you know that the average person now has a lower attention span than a goldfish?
In an effort to fight against this, recent graphic design trends have looked to typography to address this problem.
For graphic design purposes, it’s safe to assume that our attention spans are not going to improve anytime soon.
As a result, here are some design aspects that are here to stay:
- Bold typography littered throughout great copy to grab the eye
- Big, daring fonts to capture attention and keep it
- A mix of fonts across the platform. This can be used to emphasize individual titles or to establish a hierarchy of information on the page
Of course, the more we move to mobile technology, the greater our need for varied typography will be.
Timeless Graphic Design Trends For Your Business
So, there you have it.
7 graphic design trends that will not just pack a serious punch, but they’ll be around for a long time into the future.
In business, in order to stay relevant, we all need to utilize every available tool at our disposal.
Graphic design is one of those awesome business tools.
In every business, we all have a message. To succeed, we want to communicate that message in the best possible way.
And, here’s the most important thing.
Your graphic design is always working. It’s always communicating. It’s always speaking.
Now ask yourself this: Are you happy with what it’s saying?
Got any questions or need some expert advice? Don’t be shy, reach out and talk to us! We’re always happy to help.