Lead generation is a never ending quest for marketers.
In fact, 87% of B2B marketers cite lead generation as their #1 goal for content marketing strategy.
But marketing is always changing, and you can’t afford to hold on to stale strategies. To compete online, you need new lead generation tips to capture your target audience.
Even websites with low monthly traffic can quickly increase their leads with simple changes to their website and content strategy.
So let’s stop wasting time and start generating some serious leads with these seven must-have strategies!
Increase Your Leads With Enticing Pop-Ups
Pop-ups – really?
That’s right! Pop-ups are among the top lead generation tips for today’s CMOs.
That’s because when they’re done right, pop-ups are lead generating machines.
According to recent studies, the average high-quality pop-up has about a 9.28% conversion rate, while some top-performing pop-ups have seen conversion rates of 50% and higher.
But 9.28% is nothing to scoff at if you do the math. Even if you pull in just 50 to 100 visitors a day, you can rake in anywhere from 140 to 280 leads a month.
Pop-ups are primarily used to entice website visitors to sign up for email lists, one of the most important marketing assets you have.
Popular types of pop-ups include:
- Entry pop-ups that greet visitors when they reach your page.
- Scrolling pop-ups that appear while a visitor is reading an article.
- Exit pop-ups that give visitors a second chance to act on an offer.
Since you’re asking your visitors do something for you, you have to do something for them. That’s why your pop-up content should include a promise of a free offer and an enticing call-to-action to act right then and there.
Free offers could include eBooks, access to exclusive content, free company swag, 10% discounts for new subscribers, and more lead generation ideas.
Establish Your Authority With Infographics
When it comes to content creation, authority is everything.
Authority establishes trust, and trust generates leads.
But it’s more than just creating a basic piece of well-written content. Authority content is personable, scannable, visually compelling, and backed by reputable sources.
And we’re not just talking about articles.
Multiple studies have found that color visuals actually increase attention span by 82%.
So it should come as no surprise that infographics, in particular, are shared the most on social media.
When people are given a combination of both illustrations and text, their ability to retain, process, and use that information is increased by 323%.
Produce Videos To Increase Your Conversion Rate By 20%
Yes, you read that correctly.
If you’re not producing video, you’re missing out on potential leads. Period.
A recent survey found that 70% of marketers experience more conversion rates with video than other marketing content.
Plus, lead generations tips for videos are even more effective on landing pages.
Landing pages already have an average conversion rate of 2.5, with the top 25% raking in more than 5% and the top 10% of landing pages pulling in an impressive 11.45% conversion rate.
But according to research, landing page videos can boost conversion rates by a staggering 80%!
Popular types of videos include:
- Explainer videos
- Animations and animated infographics
- Product reviews
Invest In Mobile Lead Generation Tips and Strategies
TechCrunch reported that consumers receive more than 60% of all their digital media through mobile devices.
So if you don’t currently have a mobile marketing strategy, it’s safe to say you’re missing out on some good leads.
Google found that more than 50% of consumers discovered new businesses through their smartphones alone. If that’s not enough to convince you, 68% of marketers now include mobile strategy in their marketing plans, and more than 70% believe mobile marketing is now integral to their business!
So what lead generation tips can you try today to become more mobile-friendly?
- For starters, you have to make sure your website is mobile-friendly. That means you need a fast-loading responsive website that works great on smartphones, tablets, and computers.
- Once your website is optimized for mobile, look into pay-per-click mobile advertising, like Google Adwords and Facebook ads.
- Include QR codes in your print advertising to encourage your direct mail customers to engage with your website.
- Use Periscope to hold live webinars and chats with mobile customers.
- Start a company Instagram to document your amazing products, company culture, charity work, and milestones.
Include Local SEO In Your SEM Strategy
It’s harder for a small business to compete with the big guys on a national level. That’s why it’s critical for them to invest in local lead generation tips.
Local marketing also enjoys a huge boost from mobile devices.
Consumers who search for a local business on their mobile device are 50% more likely to visit that business that day!
And speaking of Google, their recent Possum algorithm update is making local SEO more worthwhile to small businesses. Local businesses who’s actual addresses reside outside of their target service areas are no longer filtered from local search. This means small businesses can worry less about wasting money on local SEO keywords, only to be filtered out in the long run.
With local SEO, you have more choices for long-tailed keywords with low competition. That means lots of opportunities to create geo-targeted blog posts, infographics, videos, and more content to increase your local search rankings.
Discover Your Brand Story
What makes a great TV show last for years while others disappear after one season?
The answer is simple. A great story.
Great stories motivate readers to turn the page and consumers to click the “buy now” button.
Did you know that 73% of consumers want marketing campaigns to tell a unique story, not just sell them a product?
Think about your favorite brands and the stories they tell. Does anything stand out?
For example, values make for strong brand stories. This works particularly well for sustainable brands, non-profits, fair trade products, and other “do-gooder” brands. However, any business can craft a values-driven brand story by highlighting their charity work, relevant backstory, and connection to their local community.
These types of brands are considered meaningful brands in the eyes of consumers. From the consumer perspective, meaningful brands offer product value, personal value, and the societal value of doing something good.
The Guardian reported that consumers are 46% more likely to spend their money with a meaningful brand.
So what’s your story?
Improve The Customer Experience with Integrated Lead Generation Tips
Because there are so many marketing platforms, today’s marketing is about creating a full customer experience, whether it’s online, in-person, or on the phone.
You learned how important it is to find your brand story. Now, use your marketing resources to tell that story to your potential leads!
The best way to use multiple marketing channels to communicate a message is through integrated marketing.
Integrated marketing makes sure your message is heard loud and clear across Twitter, in-store demonstration, email blasts, and whatever channels you choose for your integrated marketing campaign.
In fact, studies show that consumers actually prefer integrated marketing campaigns. So give the people what they want!
Your leads are waiting, now you know the strategies to reel them in.
Let’s recap our lead generation tips:
- Entice website visitors with pop-ups
- Create your own infographics
- Produce videos for your website and landing pages
- Start a mobile marketing strategy
- Invest in Local SEO efforts
- Discover and communicate your brand story
- Create a full customer experience with integrated marketing
Ready to finally improve that lead conversation rate?
Incorporate these tips into your marketing strategy today to see what leads come your way.