Numerous companies are using social media to sell their product or service.
This approach to selling provides companies with a direct connection to their customers or prospective buyers. Unfortunately, many companies do not use or do not know how to use social media to sell.
This shortcoming keeps many companies off of websites like Twitter, Facebook, and Instagram. And it’s their loss: using social media to sell is profitable.
Does this sound like you? With guidance and practice, you can use social media to successfully sell.
Follow these 9 easy steps to sell your products on social media.
Lay the Groundwork
1. Choose the Right Social Media Platforms
Choose the right social media platforms for your brand.
Creating a profile for your company on every social media website you can think of may be tempting, but this is a bad move.
Not only is it exhausting, it’s ineffective. Researching the culture and advertising options on the sites you are interested in is the right move.
By doing this, you reason whether a site’s culture and advertising options align with your brand, product, and target customer.
Using Facebook and Twitter to sell is serviceable and straightforward for most brands. Using Reddit and Tumblr requires a more complex strategy regarding social interaction.
2. Branding Across Platforms
Ensure your brand’s appearance is consistent across social media platforms.
Every social media website will allow you a name and a profile picture at least. Several of these websites also provide space for a banner, your other social media pages, your company website, and an About Us/Bio section.
You can change the banner to reflect a variety of sales and contests.
As you upload images and fill out information on each profile, make sure all of it is up to date and matches (especially the visual!) across platforms.
Differences in appearance and information may make people in your network think you are unprofessional or outdated and less likely to purchase your products.
Connect and Communicate
3. Build Your Network
Building your network is essential to using social media to sell your products.
Advertise your page or products to gain followers and interest.
Follow your parent company and the other companies in the family. If you’re a small or medium sized business, follow other businesses that are similar in size.
4. Communication Style
Using the right communication style makes it easy to sell online. This is where your research into each site’s culture comes in handy.
An example: you have decided to make Facebook and Twitter profiles.
On Facebook, make sure your writing follows syntax and rejects complexity. This writing is easy to understand and inviting. When your clients can easily engage, they are likely to return.
On Twitter, your writing should still reject complexity but, taking Twitter’s word limit into account, you can be a little lax on the syntax. depending on your product.
Be clever and talk like a friend.
5. Hang Out
Socialize with people in your network.
Searching hashtags and sub-topics related to your product can connect you with a number of other users.
Interacting with other users will increase your impressions, the number of times people see a post; as well as your engagements, the number of other users who interact with a post.
Respond to users who post on your page. Respond to posts that you’re mentioned in on other pages. Join in on posts related to your company or product.
Use the information you gather from hanging out to strengthen your marketing strategy.
You’ll find trends that can help you understand your customers better. This will help you appear like a company who cares about its customers and aligns with their values.
6. Use Visuals
Using social media to sell is easier when you incorporate visuals.
Visuals bring a pleasant variety to your page as well as your customer’s newsfeed. A wall of text is not inviting.
Some of these visuals are even in the form of a meme.
Effectively incorporating memes into your marketing strategy can be difficult. Meme marketing succeeds most often when it’s not planned because of the spontaneous nature and protective culture surrounding memes outside of marketing.
It takes practice and luck, but a successful meme campaign will elevate your company or brand.
Using Social Media to Sell Products and Services
7. Make the Right Amount of Relevant Content
And at the right time!
If you post too much, you’ll be annoying. If you post too little, you don’t have an engaging online persona.
You want your content to be similar to other charming people and brands in your customers’ networks.
Make relevant posts that speak to your customers. Make humorous posts, post about your philanthropic or team successes, and post about your products.
You’re online to create connections and sell your product or service. Do your best to balance these actions. Don’t try to sell all of the time.
8. Hold Contests
Create excitement and intrigue with contests, sweepstakes, and giveaways.
When done right, these drawings increase interest in your products, services, and company.
After people sign up for contests at your company’s site, you can lead them to other areas of your site which display related or companion products and services.
Customers may peruse and make a purchase.
9. Remind Your Network of Sales
Using social media to sell is easy when you use scarcity strategies.
Post the sales and deals you currently have. Line up your sales posts with holidays, pop culture spectacles, and milestones that users talk about on social media.
Dress in your Sunday best with Clothes Mart’s Easter sale.
Having a Grammy’s Watch Party? Drink like the stars with Fantasia Wine.
Surprise your college grad with a well-deserved trip! Find flight and hotel deals through Resa.