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In 2017, we inhabit a world where Google has overtaken the library as a chief source of retrieving quick information. This is, in no way, a declaration that the library has become obsolete. Its continued offering of a wide range of media keeps it a valuable part of every community. However, it should go without saying that we live in an online-obsessed era. For most people, typing a few words into the hugely popular search engine is satisfactory for all of their news-needing requirements.

This is a reality that business owners across Canada are becoming more and more aware of each and every day. As a result, they realize that having and maintaining eye-catching and easy-to-navigate company websites is of paramount importance. This is especially true if they wish to grasp strongholds in their respective industries. These days, a strong online presence is practically mandatory.

How do you increase the strength of your company website’s online presence?

Well, what’s a website without visitors? Naturally, the more visitors you attract to your website, the more opportunities you give your business to transition those visitors into paying customers. This is why it’s important to invest in content marketing. Posting valuable information to your site courtesy of regular blog posts is one of today’s chief means of growing an online audience.

Content marketing has brought the importance of “keywords” into prominence. Think of it this way: what are the words you’re most likely to type into a Google search engine when you’re interested in buying a new car? If you own a car dealership, you’ll want to heavily consider some of the most significant words to both your industry and your target audience. And this, ladies and gentlemen, underscores the importance of doing keyword research before you invest in SEO.

What exactly is keyword research?

Keyword research is an incredibly important facet of any online marketing campaign that involves blogging and other SEO strategies. It’s a service that takes an in-depth look at the keywords your competitors are using and where they rank in search engines when those words are searched for. Among the key advantages of keyword research are discovering your new organic competitors and observing the position changes of their domains.

What are the best ways to research keywords?

Google Keyword Planner is a free AdWords tool. It functions like a workshop for building new Search Network campaigns or expanding existing ones. As Google describes it, “you can search for keyword and ad group ideas, see how a list of keywords might perform, and even create a new keyword list by multiplying several lists of keywords together. Keyword Planner can also help you choose competitive bids and budgets to use with your campaigns.”

The only disadvantage with using Google Keyword Planner is that it falls into the category of “you get what you pay for”. When compared to paid keyword research tools, it simply doesn’t cut it. SEM Rush is one of the best keyword research tools on the market as it delivers effective keyword suggestions, analyzes your competitors, tracks the quality of your website pages and measures the progress of your campaigns and organic SEO efforts.

You can test it out right here for free, just enter a keyword, a competitors website or your website and check out the results:

SEM Rush USA Database:

SEM Rush Canada Database:

Milgrom Marketing proudly provides SEM Rush reports to its SEO clients in order to accurately measure and help improve their organic SEO. We’ve found that it gives our customers a great perspective about the different types of content they need to include on their company websites in order to rank higher for relevant keywords. With keyword research our clients have conducted with SEM Rush, they’ve found that their SEO has vastly improved.

Among the greatest benefits of SEM Rush is its ability to uncover your competitors’ ad strategies and budgets, analyze your online rivals’ ad copies and keywords, discover new competitors in AdWords and Big Ads and localize your ad campaigns. You can certainly make the most of your advertising budget by investing in a tool like SEM Rush. It’s a fantastic way to develop the perfect content for your website and improve your advertising strategies.

You can learn more about SEM Rush here. If doing your own keyword research seems too daunting, you can get in touch with Milgrom Marketing by calling or emailing support@milgrommarketing.com. We’re always happy to help!

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