10 Quick Social Media Marketing Tips

10 Quick Social Media Marketing Tips

Delving into the world of social media marketing can be pretty overwhelming. There are apps to research, and even a certain type of etiquette to learn. When just starting out, it’s best to break it down into smaller pieces. We’ve helped you get a good start with these 10 Quick Social Media Marketing Tips and Tricks you can implement into your plan today.

1. Be Organized

The first and easiest step is to create a social media marketing plan. This should include what you want to say, and where you want to say it. Create a schedule for when you’re going to write a blog post or tweet certain events. This content calendar should always be near where you’re working, either posted on your physical wall in your cubicle or on your desktop. Following this schedule is essential because the last thing you want to do is miss out on covering a big sale or holiday (like Cyber Monday).

2. Pay Attention

The social media world changes in the blink of an eye, so you need to be prepared to switch gears if need be. You don’t want to piggyback on an inappropriate hashtag or post when the rest of the world is focused on something major happening in the world. Even if done innocently, it could be seen as really distasteful. Before using a trending hashtag, understand why the hashtag is trending and if it would be appropriate for you to use in your post. Because….

3. Remember: There is a Human on the Other Side

Sometimes you can get so caught up in what you want to achieve that you forget that there is a living, breathing human reading your posts and tweets. And that human being may become a customer, so act accordingly! Always practice honesty, kindness, and be interesting if you want to win over those readers and turn them into customers. If you make a mistake, apologize immediately, just as you would do IRL (In Real Life). Remember, your social media community can quickly forgive, but the internet never forgets. That being said… 

4. Be Brave

You’ve written, what you think, is the best blog post ever, but your finger still hovers over that PUBLISH button. Sending out your first few interactions can be scary. Did you do your research? Is it interesting enough? Did you proofread it thoroughly? Is the link going where it should? Take a deep breath and relax. If you’ve done your best, then send away. The thing with social media is that it definitely gets easier the more you engage. By tweet 50 you’ll wonder how you were ever intimidated.

5. Explore Different Ways to Engage

Having conversations and sending out information are the typical ways to engage with your community, but try out other methods of interacting as well. Next time, try out a poll, or hold a contest. You may even attract new followers.

6. Don’t try to sell all the time

Obviously you want your social media efforts to evolve into sales, but that shouldn’t be your whole intent. People don’t like their social media feeds to be bombarded with sales all the time, so offer up some valuable information and insight as well. Build trust and the customers will appear!

7. Use images & video

Posts with images and video elements get more traction than simple text. Here are a few thoughts on using images and video:

  • Pick an image you can use across all social media pages for your background & profile pictures for unity (either a picture of you or the brand logo work well)
  • Find the right dimensions for each social media space & adhere to them for a clean & professional look
  • If design or photography are not your forte, don’t be afraid to hire a professional graphic designer or photographer (it will be worth it)

Using video puts a face to your company which bolsters respect and trust as a certified contender in the market. They don’t have to be long videos, even 2 or 3 minutes at first is fine. For more on video production check out Milgrom Marketing’s blog post 7 Things All Marketers Need to Know About Video Production.

8. Measure

Make sure your social media strategy is working the way you want it to by measuring your efforts vs. sales. It can be tricky in some respects to clearly see the ROI, but using a tool like Google Analytics lets you see where and when people are engaging with your brand. As with the point above, sometimes hiring someone who knows what their looking at can help you interpret what’s really happening. 

9. Don’t Forget Linkedin

Twitter, Facebook, Instagram and Pinterest may be the cool kids in your circle, but let’s not forget respectable and responsible LinkedIn to add a bit of professionalism to your social media strategy. Largely not thought of in regards to actual sales, but it helps with trust and how the online community views your business.

10. Always have a clear call to action

Saving the most important for last! Even in social media you have to tell your customers how to get what they want. Always send your audience somewhere that houses all the information needed to make a transaction. A few ideas to start:

  • Call us!
  • Buy it here!
  • Visit us at…!
  • Get it for less by…!

Creating landing pages on your website are an excellent idea, as they can be changed to suit a sale or event, and are pretty easy to measure when doing analytics. When posting on Facebook or tweeting about a sale remember to link to that landing page!

Conclusion

Doing business in today’s world means having to take on social media whether you like it or not. It may take a bit of commitment at first to get a handle on the different properties, but the reward for your time can be extraordinary for your sales.

Make sure you’re getting the most out of your marketing strategy by contacting Milgrom Marketing for your free consultation.

The Importance of Doing Keyword Research Before Investing in SEO or CPC Advertising.

The Importance of Doing Keyword Research Before Investing in SEO or CPC Advertising.

In 2017, we inhabit a world where Google has overtaken the library as a chief source of retrieving quick information. This is, in no way, a declaration that the library has become obsolete. Its continued offering of a wide range of media keeps it a valuable part of every community. However, it should go without saying that we live in an online-obsessed era. For most people, typing a few words into the hugely popular search engine is satisfactory for all of their news-needing requirements.

This is a reality that business owners across Canada are becoming more and more aware of each and every day. As a result, they realize that having and maintaining eye-catching and easy-to-navigate company websites is of paramount importance. This is especially true if they wish to grasp strongholds in their respective industries. These days, a strong online presence is practically mandatory.

How do you increase the strength of your company website’s online presence?

Well, what’s a website without visitors? Naturally, the more visitors you attract to your website, the more opportunities you give your business to transition those visitors into paying customers. This is why it’s important to invest in content marketing. Posting valuable information to your site courtesy of regular blog posts is one of today’s chief means of growing an online audience.

Content marketing has brought the importance of “keywords” into prominence. Think of it this way: what are the words you’re most likely to type into a Google search engine when you’re interested in buying a new car? If you own a car dealership, you’ll want to heavily consider some of the most significant words to both your industry and your target audience. And this, ladies and gentlemen, underscores the importance of doing keyword research before you invest in SEO.

What exactly is keyword research?

Keyword research is an incredibly important facet of any online marketing campaign that involves blogging and other SEO strategies. It’s a service that takes an in-depth look at the keywords your competitors are using and where they rank in search engines when those words are searched for. Among the key advantages of keyword research are discovering your new organic competitors and observing the position changes of their domains.

What are the best ways to research keywords?

Google Keyword Planner is a free AdWords tool. It functions like a workshop for building new Search Network campaigns or expanding existing ones. As Google describes it, “you can search for keyword and ad group ideas, see how a list of keywords might perform, and even create a new keyword list by multiplying several lists of keywords together. Keyword Planner can also help you choose competitive bids and budgets to use with your campaigns.”

The only disadvantage with using Google Keyword Planner is that it falls into the category of “you get what you pay for”. When compared to paid keyword research tools, it simply doesn’t cut it. SEM Rush is one of the best keyword research tools on the market as it delivers effective keyword suggestions, analyzes your competitors, tracks the quality of your website pages and measures the progress of your campaigns and organic SEO efforts.

You can test it out right here for free, just enter a keyword, a competitors website or your website and check out the results:

SEM Rush USA Database:

SEM Rush Canada Database:

Milgrom Marketing proudly provides SEM Rush reports to its SEO clients in order to accurately measure and help improve their organic SEO. We’ve found that it gives our customers a great perspective about the different types of content they need to include on their company websites in order to rank higher for relevant keywords. With keyword research our clients have conducted with SEM Rush, they’ve found that their SEO has vastly improved.

Among the greatest benefits of SEM Rush is its ability to uncover your competitors’ ad strategies and budgets, analyze your online rivals’ ad copies and keywords, discover new competitors in AdWords and Big Ads and localize your ad campaigns. You can certainly make the most of your advertising budget by investing in a tool like SEM Rush. It’s a fantastic way to develop the perfect content for your website and improve your advertising strategies.

You can learn more about SEM Rush here. If doing your own keyword research seems too daunting, you can get in touch with Milgrom Marketing by calling or emailing support@milgrommarketing.com. We’re always happy to help!

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