When running a business, revenue is important. That doesn’t even really need to be said, right? What companies, especially new enterprises, tend to overlook is how critical reputation and positive branding are to the success of the business as a whole. Connecting with customers on an emotional level and creating positive feelings associated with your brand can seem like an impossible, daunting and expensive task, but there are a few strategies that can be easily implemented without blowing the budget. We’ve compiled 5 of the top PR tips and tricks that, if done correctly and with integrity, will give your brand a fresh new edge, and eventually turn into sales.
1. Position Yourself as an Expert in Your Field
One of the most important public relations tips and tricks is to establish trust with, and positive emotions attached to, your brand. This includes both the services and products your business offers, and the people and activities behind the brand. The best way to establish trust is to become an expert in your field. You know your business. Your family and friends know you know your business. Now it’s time for the rest of the world to recognize that knowledge. We’ll get more into detail later about methods, but good PR can be achieved through interviews and positive mentions in the media, getting more followers and “Likes” on social media and creating a strong community with your peers, rather than fighting against them. Remember to always be honest and use integrity in all your business and marketing strategies, and admit when you’re wrong. Mistakes can (and will) happen, but owning up to them can go a long way with your customer base.
2. Do Interviews
How exactly do those people who appear TV or on radio shows get there? They probably know someone, right? Well, yes, maybe they do. But, that doesn’t mean they don’t want to meet you. Producers and writers are always looking for fresh new ideas, services and products that are interesting to their audience. The real key is to find a newsworthy angle for your business. Look at what’s happening in your city and think about how your service relates. This is where integrity comes in. Make sure you’re always sincere and legit. Think “Trust” rather than “Sales”. Here are a few points to keep in mind when approaching the media:
- Start by thinking locally – small media loves local content
- Don’t be afraid to reach out the big guys – be confident
- Spend time finding out who exactly to pitch your ideas to (hint: in a larger market it’s probably not the show hosts)
Another way to get mentions is to sign up as a source for a database like Help A Reporter Out (HARO). This service joins journalists with sources that can comment on stories they’re writing. It’s a great way to start connecting with the media and get your name out there!
3. Write For Someone Else’s Blog
Writing and keeping your blog up to date is a huge undertaking in itself, so why spend the time writing for someone else’s? Remember, relationships and trust is the key to a successful public relations plan. Read other blogs that interest you, has the same audience as you do, and would make sense if you were to partner up with them. Maybe follow them on Twitter and mention them in a tweet. Comment on their blog posts, and engage positively with them. Ask them to write a guest post for your blog. By writing a guest post on another blog, you’re reaching a new audience, and establishing more credibility by being “in the circle”. Also, don’t forget to ask them to link to your blog or website as it can help with the Search aspect of your marketing strategy!
4. Engage in Social Media Platforms
For those just beginning in social media, Facebook, Instagram and Twitter can seem like another world. A popular PR tip when it comes to these avenues is to think of it like a party. You wouldn’t just barge into the party yelling at everyone and talking about yourself. Sit back a bit, listen to what others have to say, and then engage in the conversation. The more active you are in the community and the more people notice you have something of value to add, the quicker your follower base and Facebook “Likes” numbers will grow. Remember: The key is VALUE. Not how loud you are or how often you engage, but if what you say is relevant and emotionally touches those you want to reach. For now, let’s focus on Twitter, since it’s very quick and easy to implement into your PR marketing campaign today:
- Set up a content calendar to not miss any exciting & important events for your business/community
- Don’t be afraid to tweet a few times a day, but don’t inundate your followers feeds with ads
- As mentioned above, apologize immediately when you need to
- ALWAYS play by the rules to avoid “Twitter Jail” (it’s a thing)
5. Invest Time
One thing is for certain: A good PR strategy takes TIME. Being in the forefront of the crowd means there’s no faking it. A business owner needs to be constantly in the loop, always learning about not only their craft, but about their customers; what they’re doing, where they are and how to reach them. It takes time to craft a perfect query letter to the top publications, and nurture the newly formed relationships with the media and fellow bloggers. If you haven’t got the time or personnel to handle your PR campaigns full time in-house, make sure to hire someone. A good PR plan may take time, but the rewards can be exceptional.
Are you ready to implement your public relations strategy, but need a little help? Milgrom Marketing offers a turnkey solution for all your marketing needs including search, content creation, social media, PR strategies and more. Contact us today to get your free consultation and take your marketing to the next level.